380 lines
26 KiB
Plaintext
380 lines
26 KiB
Plaintext
By downloading the AdColony SDK, you are granted a limited, non-commercial
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license to use and review the SDK solely for evaluation purposes. If you wish to
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integrate the SDK into any commercial applications, you must register an account
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with AdColony and accept the terms and conditions on the AdColony website.
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Note that U.S. based companies will need to complete the W-9 form and send it to
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us before publisher payments can be issued.
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Terms of Service for Publishers AdColony publishing and monetization partners
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must sign, acknowledge, and agree to their own terms of service document within
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the AdColony portal. The version below is for general reference purposes and
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does not serve as a legal or binding agreement with any entity.
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Additional agreements and terms of service may be required on a per client basis
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to comply with regulatory needs. Contact support@adcolony.com for more details.
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SDK License and Publisher Terms
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These AdColony SDK License and Publisher Terms (this “Agreement”) is made
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available by AdColony, Inc. (“AdColony”). By downloading or using the AdColony
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SDK, you and any company, entity, or organization on behalf of which you are
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accepting this Agreement (“Developer”) hereby agrees to be bound by all terms
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and conditions of this Agreement, and you represent and warrant that you are an
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authorized representative of Developer with the authority to bind Developer to
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this Agreement. IF YOU DO NOT AGREE TO ALL TERMS AND CONDITIONS OF THIS
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AGREEMENT, DO NOT DOWNLOAD OR USE THE ADCOLONY SDK.
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1. Definitions
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“Advertisers” means third-party advertisers. “Developer Apps” means the mobile
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applications owned and/or controlled by Developer, including all content images,
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music and text contained therein, that Developer wishes to use with the AdColony
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SDK and AdColony Platform. “I/O” means a fully executed insertion order
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containing advertising campaign details for user acquisitions and campaigns run
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by Developer on AdColony’s Platform. “AdColony Ads” means video, playable,
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display, or any type of media advertisements, sourced by or on behalf of
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AdColony, which are routed and/or served by the AdColony Platform to the
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Developer Apps. “AdColony Platform” means AdColony’s advertising system or
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network, which supports advertisement insertion within mobile applications, and
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related advertisement reporting tools. “AdColony SDK” means the software
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development kit and any other software and documentation that may be provided by
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AdColony to Developer with the software development kit, including any updates
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thereto. “Personally Identifiable Information” or “PII” means information that
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specifically identifies or locates a particular person or entity such as name,
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postal address, telephone number, and email address. “Pseudonymous Identifiers”
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means data that is linked or reasonably linkable to a particular computer or
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device resettable device identifiers such as Google Advertising ID, Apple
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Identifier for Advertisers, IP address, or other similar identifiers.
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Pseudoymous Identifiers may not be utilized to identify a particular person. 2.
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AdColony SDK License
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License Grant. Subject to the terms and conditions of this Agreement, AdColony
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grants Developer a non-exclusive, non-transferable, non-sublicenseable,
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worldwide license to: (a) integrate the AdColony SDK with Developer Apps solely
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for internal use; (b) use, reproduce and distribute certain portions of the
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AdColony SDK as required for Developer’s distribution of Developer Apps, solely
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as enabled by, and in accordance with documentation provided by AdColony; and
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(c) use the AdColony SDK and AdColony Platform to have advertisements, including
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AdColony Ads, distributed and presented within Developer Apps. SDK Updates.
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AdColony periodically releases new versions of the AdColony SDK which may
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contain new features and fixes, and AdColony may sunset versions of the AdColony
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SDK. Developer is encouraged to check the AdColony website (or
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AdColony-designated distribution site) from time to time for the latest version
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releases, and to download and integrate such new versions within the Developer
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Apps, subject to this Agreement (including any amendments). C. License
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Restrictions. Except as expressly provided in this Agreement, Developer shall
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not (and shall not allow any third party to): (a) decompile, reverse engineer,
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disassemble, modify, adapt, create derivative works of, copy or distribute the
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AdColony SDK or AdColony Platform, (b) modify, remove, or obscure any copyright,
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trademark, patent or other proprietary notices or legends from the AdColony SDK
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or AdColony Platform; (c) copy, distribute, rent, lease, lend, sublicense,
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transfer or make the AdColony SDK or AdColony Platform available to any third
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party, and (d) use the AdColony SDK or AdColony Platform to develop, upload, or
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transmit any software viruses or other computer code, files or programs designed
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to interrupt, destroy, or limit the functionality of any software or hardware.
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Intellectual Property. All ownership rights, title, and interest in and to the
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AdColony SDK and AdColony Platform, including all intellectual property rights
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therein, as such may be modified, upgraded, or enhanced from time to time
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(“AdColony Property”) will remain and belong exclusively to AdColony. AdColony
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reserves all rights not expressly granted to Developer herein. Developer shall
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retain all ownership rights, title and interest in and to the Developer Apps,
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including all intellectual property rights therein, as such may be modified,
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upgraded or enhanced from time to time. Advertising via The AdColony Platform
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AdColony Insertion & Sale of Ads. Developer hereby grants AdColony the right to
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sell, and have sold, advertisement inventory in the Developer Apps, and to
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insert AdColony Ads within such inventory. In addition, Developer hereby grants
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AdColony the non-exclusive, worldwide right and license to use, reproduce,
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distribute and display Developer’s and the Developer Apps’ trademarks, logos,
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and images of the Developer Apps, in connection with the sale of AdColony Ads
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hereunder, including: (a) listing the Developer Apps and inventory in pitch
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materials to prospective Advertisers; (b) reporting the inclusion of Developer
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Apps and inventory as part of AdColony’s advertising network; and (c)
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identifying the Developer as a publishing partner on AdColony’s website and
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other marketing materials. AdColony also reserves the right to utilize publisher
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results (both specific and aggregate) in case studies and white papers for
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promotional purposes. Developer Ad Campaigns. For user acquisitions and other
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campaigns run by Developer on the AdColony Platform, Developer shall provide
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AdColony with a signed I/O. The terms of the I/O, including the Interactive
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Advertising Bureau terms and conditions incorporated into the I/O (the “IAB
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Terms”) shall govern such advertising campaigns. In the event of any conflict
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between the I/O and such IAB Terms, the I/O shall govern and control with
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respect to such campaign. Developer Apps Content Policy. The Developer Apps will
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not contain, consist of, or promote discrimination, illegal activities, hate
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speech, defamation, graphic violence, firearms, tobacco, illegal drugs,
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pornography, profanity, obscenity or sexually explicit material (“Developer Apps
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Content Policy”). Developer will notify AdColony immediately of any Developer
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Apps relating to alcohol or gambling or that are child-directed as defined under
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COPPA. Developer agrees that AdColony has no responsibility for the Developer
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Apps, including any content therein, and AdColony has no obligation or ability
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to monitor or edit the Developer Apps. Developer will provide as much advance
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written notice as reasonably practicable, but in no event less than fifteen (15)
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days’ notice, regarding any material changes to the nature or design of any
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Developer App, including without limitation, changes to the placement of
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AdColony Ad inventory, any action that will increase or reduce expected AdColony
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Ad inventory within the Developer Apps, the type of content contained within the
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Developer Apps, or the target audience of the Developer Apps. Ad Restrictions.
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Developer may not, and may not authorize or encourage any third party to: (a)
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generate fraudulent impressions of, or fraudulent clicks on any AdColony Ads,
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including through repeated manual clicks, the use of robots or other automated
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tools or any other method that may lead to artificially high numbers of
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impressions, clicks, downloads, installs, app-opens, installed app user
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activity; or (b) edit, modify, filter, or change the order of the information
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contained in any AdColony Ad, or remove, obscure or minimize any AdColony Ad in
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any way. Developer shall promptly notify AdColony if it suspects that any third
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party may be tampering with, abusing or manipulating the AdColony Platform or
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the AdColony Ads within the Developer App. AdColony may suspend Developer’s use
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of the AdColony Platform and/or terminate this Agreement immediately should
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Developer violate the foregoing provisions of this Section as determined by
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AdColony’s sole discretion upon evaluating its fraud detection and reporting
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systems, and Developer shall not be entitled to any revenue associated with the
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applicable campaign(s).
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1. Data & Privacy
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Collection of Data. Developer acknowledges and agrees that Pseudonymous
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Identifiers may be used in connection with the performance of this Agreement in
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order to collect and use data from end users and their devices (“App Data”) in
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connection with advertisement performance, targeting, and end user interests
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(“Performance Data”), and to display AdColony Ads to end users. Developer agrees
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that in connection with AdColony Ads, AdColony may access or call to the
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Developer Apps, or the servers that make them available, and cause the routing,
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transmission, reproduction, and presentation of AdColony Ads as contemplated
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herein. Additionally, Developer agrees that AdColony may collect App Data and
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Performance Data, including Pseudonymous Identifiers , usage data, and streaming
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data, with regard to the Developer Apps (and included content) within which
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AdColony Ads are routed and/or served and (i) disclose such information to third
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parties (including Advertisers and attribution partners) as reasonably necessary
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in connection with the operation of the AdColony Platform, (ii) disclose such
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data if required by any court order, process, law or governmental agency; (iii)
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disclose such data generally when it is aggregated, such that the specific
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information relating to Developer is not identified as such; and (iv) use such
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information for AdColony’s internal business purposes, including to develop and
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improve the AdColony SDK and AdColony Platform. AdColony will collect and use
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the data in accordance with the Digital Advertising Alliance Self-Regulatory
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Principles (“DAA Codes”), which are available at
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http://www.aboutads.info/principles and AdColony Privacy Policy, which is
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available at https://www.adcolony.com/privacy-policy/ (as updated from time to
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time) and is hereby incorporated by reference. Compliance with Laws. Developer
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agrees to comply with all Privacy Requirements (as defined below), including
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conspicuously posting a privacy policy that accurately describes the Developer’s
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and third parties’ collection, use, and disclosure of end user data from the
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Developer Apps, which include disclosure that third parties may collect or
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receive information and use that information to provide measurement services and
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targeted ads, and disclosure of how and where users can opt-out of collection
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and use of information for ad targeting. Developer will not pass any PII to
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AdColony unless expressly permitted in writing, and as permitted under any
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Privacy Requirements. Developer represents and warrants that any data Developer
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provides to AdColony regarding devices, location, or users, and the ability for
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AdColony to collect the App Data and Performance Data, is permitted and provided
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in compliance with all Privacy Requirements including Developer’s posted privacy
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policy. Developer further represents and warrants that it has made any and all
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disclosures and obtained any and all consents or permissions required by law
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with respect to Developer’s privacy practices, including without limitation: (a)
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any end user data Developer collects, uses, and/or discloses, (b) the use and
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disclosure of App Data and Performance Data to AdColony via the AdColony SDK and
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AdColony Platform, and (c) notice and parental consent required by the
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Children’s Online Privacy Protection Act (“COPPA”). AdColony reserves the right
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to modify, suspend, or terminate this Agreement should Developer violate this
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Section, and/or to remain compliant with law. C. “Privacy Requirements” means
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all (i) applicable laws (including COPPA), governmental regulations, court or
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government agency orders, and decrees relating in any manner to the collection,
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use, or dissemination of information from or about users, user traffic, or
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otherwise relating to privacy rights; (ii) the DAA Codes; and (iii) Developer’s
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posted privacy policy.
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1. Developer Payments
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Developer Payment. Subject to the terms and conditions of this Agreement,
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AdColony shall pay to Developer Net Revenue amounts determined by AdColony. All
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revenue received from activities that AdColony deems to be fraudulent may be
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refunded to the Advertiser(s) in AdColony’s sole discretion. Payment Terms.
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AdColony will pay any Developer Payment due to Developer sixty (60) days after
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the completion of the month in which such AdColony Ad campaign runs; provided
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that, AdColony may withhold payment until the following month for Developer
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Payment amounts less than $100 U.S. Developer shall be responsible for any bank,
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transfer or transaction fees (e.g., PayPal). AdColony may deduct any
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withholding, sales, value added, and other applicable taxes (other than its net
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income taxes) as required by law. Developer is responsible for paying any other
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taxes, duties, or fees for which Developer is legally responsible. Earnings are
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forfeited by publisher if a) the publisher’s lifetime earnings are less than
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$100 and it has been more than 12 months since the publisher had earnings or b)
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the publisher has not provided payment information, outstanding earnings are
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less than $1,000 and it has been more than 12 months since the publisher had
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earnings. 7. Term and Termination
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Term. This Agreement is effective until terminated in accordance with this
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Agreement. Termination by AdColony. AdColony may terminate this Agreement at any
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time by providing sixty (60) days’ notice to Developer. Additionally, AdColony
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may terminate this Agreement immediately if Developer breaches any provision of
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this Agreement. Termination by Developer. Developer may terminate this Agreement
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at any time by providing written notice to AdColony (email to suffice), ceasing
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all use of the AdColony Platform and AdColony Property, and destroying or
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removing from all hard drives, networks, and other storage media all copies of
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the AdColony Property. Effect of Termination. Upon termination of this Agreement
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by Developer, the Agreement (including all rights and licenses granted and
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obligations assumed hereunder) will remain in force and effect until the
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completion of all AdColony Ad campaigns associated with the Developer Apps in
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effect on the date of such termination (“Sell-Off Period”). AdColony’s payment
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obligations will remain in effect during the Sell-Off Period. Upon any
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termination of this Agreement, each party will promptly return or destroy all
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copies of any Confidential Information in its possession or control. Sections 3,
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7(D) through 13 shall survive any expiration or termination of this Agreement.
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8. Confidentiality
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A. Definition. “Confidential Information” means any and all business, technical
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and financial information or material of a party, whether revealed orally,
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visually, or in tangible or electronic form, that is not generally known to the
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public, which is disclosed to or made available by one party (the “Disclosing
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Party”) to the other, or which one party becomes aware of pursuant to this
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Agreement (the “Receiving Party”). The AdColony SDK is AdColony’s Confidential
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Information, and the terms and conditions of this Agreement shall remain
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confidential. The failure of a Disclosing Party to designate as “confidential”
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any such
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information or material at the time of disclosure shall not result in a loss of
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status as Confidential Information to the Disclosing Party. Confidential
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Information shall not include information which: (i) is in or has entered the
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public domain through no breach of this Agreement or other act by a Receiving
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Party; (ii) a Receiving Party rightfully knew prior to the time that it was
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disclosed to a Receiving Party hereunder; (iii) a Receiving Party received
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without restriction from a third-party lawfully possessing and lawfully entitled
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to disclose such information without breach of this Agreement; or (iv) was
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independently developed by employees of the Receiving Party who had no access to
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such information.
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B. Use and Disclosure Restrictions. The Receiving Party shall not use the
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Confidential Information except as necessary to exercise its rights or perform
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its obligations under this Agreement, and shall not disclose the Confidential
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Information to any third party, except to those of its employees,
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subcontractors, and advisers that need to know such Confidential Information for
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the purposes of this Agreement, provided that each such employee, subcontractor,
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and advisor is subject to a written agreement that includes binding use and
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disclosure restrictions that are at least as protective of the Confidential
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Information as those set forth herein. The Receiving Party will use at least the
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efforts such party ordinarily uses with respect to its own confidential
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information of similar nature and importance to maintain the confidentiality of
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all Confidential Information in its possession or control, but in no event less
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than reasonable efforts. The foregoing obligations will not restrict the
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Receiving Party from disclosing any Confidential Information required by
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applicable law; provided that, the Receiving Party must use reasonable efforts
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to give the Disclosing Party advance notice thereof (i.e., so as to afford
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Disclosing Party an opportunity to intervene and seek an order or other relief
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for protecting its Confidential Information from any unauthorized use or
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disclosure) and the Confidential Information is only disclosed to the extent
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required by law. The Receiving Party shall return all of the Disclosing Party’s
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Confidential Information to the Disclosing Party or destroy the same, no later
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than fifteen (15) days after Disclosing Party’s request, or when Receiving Party
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no longer needs Confidential Information for its authorized purposes hereunder.
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1. Representations and Warranties of Developer. Developer represents, warrants
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and covenants to AdColony that: (a) it has all necessary rights, title, and
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interest in and to the Developer Apps, and it has obtained all necessary
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rights, releases, and permissions to grant the rights granted to AdColony in
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this Agreement, including to allow AdColony to sell and insert the AdColony
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Ads as contemplated herein; (b) it shall not use the AdColony Platform to
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collect or discern any personally identifiable information of end users, or
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use the data received through the AdColony Platform to re-identify an
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individual; and (c) the Developer Apps will comply with the Developer Apps
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Content Policy, and will not infringe upon, violate, or misappropriate any
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third party right, including any intellectual property, privacy, or
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publicity rights.
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2. Warranty Disclaimer. THE ADCOLONY SDK AND ADCOLONY PLATFORM ARE PROVIDED “AS
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IS”. ADCOLONY DOES NOT MAKE ANY WARRANTIES, EXPRESS, IMPLIED, STATUTORY OR
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OTHERWISE, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY,
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NON-INFRINGEMENT, FITNESS FOR A PARTICULAR PURPOSE, AND ANY IMPLIED
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WARRANTIES ARISING FROM COURSE OF DEALING OR PERFORMANCE. ADCOLONY AND ITS
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SUPPLIERS, LICENSORS, AND PARTNERS DO NOT WARRANT THAT THE ADCOLONY PLATFORM
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OR ADCOLONY SDK WILL BE CORRECT, UNINTERRUPTED OR ERROR-FREE, THAT DEFECTS
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WILL BE CORRECTED, OR THAT THE ADCOLONY PLATFORM OR ADCOLONY SDK ARE FREE OF
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VIRUSES OR OTHER HARMFUL COMPONENTS. ADCOLONY DOES NOT WARRANT THE RESULTS
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OF USE OF THE ADCOLONY PLATFORM OR ADCOLONY SDK. DEVELOPER ACKNOWLEDGES THAT
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ADCOLONY MAY MODIFY OR SUSPEND THE ADCOLONY PLATFORM AT ANY TIME IN ITS SOLE
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DISCRETION AND WITHOUT NOTICE.
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3. Indemnification.
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Developer Indemnification. Developer agrees to indemnify, defend, and hold
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harmless AdColony and its affiliates, and their directors, officers, employees,
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and agents from and against any liabilities, damages, costs and expenses
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(including reasonable attorneys’ fees) arising out of any claim, demand, action,
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or proceeding initiated by a third party arising from or in connection with any
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breach of Developer’s obligations, representations or warranties set forth in
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this Agreement; provided that, AdColony: (a) promptly notifies Developer in
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writing of the claim, except that any failure to provide this notice promptly
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only relieves Developer of its responsibility to the extent its defense is
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materially prejudiced by the delay; (b) grants Developer sole control of the
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defense and/or settlement of the claim; and (c) reasonably cooperates with
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Developer in connection with such claim at Developer’s cost and expense.
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AdColony Indemnification. AdColony agrees to indemnify, reimburse and hold
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harmless, Developer, its officers, directors, employees, and agents from and
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against any and all third party claims, liabilities, demands, causes of action,
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damages, losses and expenses, including, without limitation, reasonable
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attorneys’ fees and costs of suit, arising out of or in connection with
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AdColony’s infringement or misappropriation of a third party U.S. copyright,
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trademark or trade secret by the use of the AdColony Platform and/or the
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AdColony SDK by Developer as permitted hereunder; provided that, Developer: (a)
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promptly notifies AdColony in writing of the claim, except that any failure to
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provide this notice promptly only relieves AdColony of its responsibility to the
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extent its defense is materially prejudiced by the delay; (b) grants AdColony
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sole control of the defense and/or settlement of the claim; and (c) reasonably
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cooperates with AdColony in connection with such claim at AdColony’s cost and
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expense. In addition, if the use of the AdColony Property by Developer has
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become, or in AdColony’s opinion is likely to become, the subject of any claim
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of infringement, AdColony may at its option and expense (i) procure for
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Developer the right to continue using the AdColony Property as set forth
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hereunder; (ii) replace or modify the AdColony Property to make it non-
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infringing so long as the AdColony Property has substantially equivalent
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functionality; or (iii) if options (i) or (ii) are not reasonably practicable,
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terminate this Agreement. AdColony shall have no liability or obligation under
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this Section with respect to any claim if such claim is caused in whole or in
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part by (x) compliance with designs, data, instructions, or specifications
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provided by Developer; (y) modification of the AdColony Property by any party
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other than AdColony without AdColony’s express consent; or (z) the combination,
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operation, or use of the AdColony Property with other applications, portions of
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applications, product(s), data or services where the AdColony Property would not
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by itself be infringing unless AdColony has required or expressly allowed such
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combination, operation, or use. THE INDEMNIFICATION RIGHTS CONTAINED IN THIS
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SECTION 11 ARE DEVELOPER’S SOLE REMEDY FOR THIRD PARTY INFRINGEMENT CLAIMS
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RELATING TO ADCOLONY’S SDK AND THE ADCOLONY PLATFORM. 12. Limitation of
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Liability. EXCEPT WITH RESPECT TO INDEMNIFICATION OBLIGATIONS HEREIN AND
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BREACHES OF SECTIONS 2 and 8, NEITHER PARTY SHALL BE LIABLE TO OTHER PARTY FOR
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ANY PUNITIVE, INCIDENTAL, INDIRECT, SPECIAL, RELIANCE OR CONSEQUENTIAL DAMAGES,
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INCLUDING LOST BUSINESS, DATA, REVENUE, OR ANTICIPATED PROFITS, WHETHER BASED ON
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BREACH OF CONTRACT, TORT (INCLUDING NEGLIGENCE), OR OTHERWISE, AND WHETHER OR
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NOT A PARTY WAS ADVISED OF THE POSSIBILITY OF SUCH LOSS OR DAMAGES. EXCEPT WITH
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RESPECT TO INDEMNIFICATION OBLIGATIONS HEREIN AND BREACHES OF SECTIONS 2 and 8,
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IN NO EVENT WILL EITHER PARTY’S AGGREGATE LIABILITY UNDER THIS AGREEMENT EXCEED
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THE TOTAL DEVELOPER PAYMENT PAYABLE TO DEVELOPER UNDER THIS AGREEMENT BY
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ADCOLONY IN THE TWELVE (12) MONTH PERIOD IMMEDIATELY PRECEDING THE DATE OF THE
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CLAIM.
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1. General.
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Relationship of the Parties. Each Party shall be and act as an independent
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contractor and not as partner, joint venturer, or agent of the other. No party
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shall have any right to obligate or bind any other party. Assignment. Neither
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party may assign any of its rights or obligations under this Agreement without
|
||
the prior written consent of the other party, except in connection with any
|
||
merger (by operation of law or otherwise), consolidation, reorganization, change
|
||
in control or sale of all or substantially all of its assets related to this
|
||
Agreement or similar transaction. Notwithstanding the foregoing, Developer may
|
||
not assign this Agreement to a direct competitor of AdColony without AdColony’s
|
||
prior written consent. This Agreement inures to the benefit of and shall be
|
||
binding on the parties’ permitted assignees, transferees and successors.
|
||
Amendments; Waiver. No changes or modifications or waivers are to be made to
|
||
this Agreement unless evidenced in writing and signed for and on behalf of both
|
||
parties. The failure by either party to insist upon the strict performance of
|
||
this Agreement, or to exercise any term hereof, will not act as a waiver of any
|
||
right, promise or term, which will continue in full force and effect. Governing
|
||
Law; Jurisdiction. This Agreement shall be governed by, and construed in
|
||
accordance with, the laws of the State of California, without reference to
|
||
conflicts of laws principles. The parties agree that the federal and state
|
||
courts in Los Angeles County, California will have exclusive jurisdiction and
|
||
venue under this Agreement, and the parties hereby agree to submit to such
|
||
jurisdiction exclusively. Entire Agreement. This Agreement contains the entire
|
||
understanding of the parties regarding its subject matter and supersedes all
|
||
other agreements and understandings, whether oral or written.
|